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An SEO URL provides both humans and search engines an easy-to-understand indication of what the destination page will be about. Search Engine Friendly URLs allows you to activate categories and product's SEO Keyword setting. For each product, category, brand or content page you can assign SEO keyword visible in url. This will better describe a product's page to visitors and search engines.
For example, when SEO URLs disabled regular product page URL will be
when SEO URLs enabled the same page will be accessible with
To use SEO URL's Apache module mod_rewrite must be installed and you need to rename the root htaccess.txt file to .htaccess
mod_rewrite is something that is installed on your server by your web host. You need to ask your host (or look in their help guide) to find out if you have it.
If you access store with sub-folder like RewriteBase / make sure to change to RewriteBase /subfolder/ in the .htaccess file.
.htaccess is a configuration file for use on web servers running the Apache Web Server software.
The dot in front of “.htaccess” indicates that this file is ‘invisible’. Therefore you may have to configure the FTP application or hosting file manager you’re using to show invisible files.
“.htaccess” on an Apache based web server, will allow you to configure specific settings for how you’d like your website, or certain files within your website, to behave.