Your store logo is usually image .png or .jpg format showed to your customers in Storefront, invoice and emails.
- recommended format jpg but you can add .png logo or even svg html resource
- image dimensions - use moderate sized images for logo like 270px*70px
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Step by step
- Go to Design > Templates
- Find your current template
- Click Edit button to see template settings
- Upload new logo or select exiting in Resource Library
- Save setting in the bottom of page
