Catalog → Products → Edit Product
Categories: Category or categories where product will be displayed on the storefront. Click on Add/Edit button, the popup will appear. Selecting a category will associate this product to that category, and you can select as few or as many associated categories. Click Apply Selection button to close popup and apply changes.
Related Products: offering to customers the products related to the current product when customers are viewing this product.
Stores: select store where product will be displayed. If you're managing multiple Stores, you can select the stores to which this product is associated by checking the checkbox next to the Stores from which you want the product to be available.
read more about multi-store set up in this article