In AbanteCart you can create Graphic or Text banners. Banner is intended to attract traffic to a specific page of the store or to the website of the advertiser.
Graphic banners is an advertising image with ad link.
Text banners are ads with text and graphic images or whatever you want to show with HTML markup. Please read this manual
Banners can be combined to group and used for example in the default AbanteCart Banner Slider
Admin → Reports → Banner Statistic