Your store logo is usually an image .png or .jpg format shown to your customers in Storefront, invoices, and emails.
recommended format jpg but you can add .png logo or even svg html resource
image dimensions - use moderate-sized images for logo like 260px*60px
Go to Design → Templates
Select your current template
Click the Edit button to see template settings
Upload a new logo or select exiting in Resource Library
Save the settings at the bottom of the page
You can upload different logos for storefront theme and emails sent to customers.
For the storefront you can use image or HTML resource logo however for email it is strongly recommended to upload an image file png or jpg format.
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